Tails & Tales
Graphic explorations for Hong Kong street brand Tails & Tales, working with Adam Studios.
Tails & Tales is an Asian streetwear brand that channels Asia's rich historical culture. The creative direction of the graphics was to update/modernize traditional Asian graphics.
I decided to take minimalist sumi ink brush strokes and combine/juxtapose it with something contemporary.
The outcome are designs that are pop but still feel sophisticated and simple.