Tails & Tales

Graphic explorations for Hong Kong street brand Tails & Tales, working with Adam Studios.

Tails & Tales is an Asian streetwear brand that channels Asia's rich historical culture. The creative direction of the graphics was to update/modernize traditional Asian graphics.

I decided to take minimalist sumi ink brush strokes and combine/juxtapose it with something contemporary.

The outcome are designs that are pop but still feel sophisticated and simple.