Softman is a project challenging the idea of masculinity. Inspired by Japanese commercials, this projects tackles this topic using absurd humor and bright colors.
Part 1 introduces the world of Softman, including the brand.
Part two of the 3 part video series. Softman spreads it's brand to other planets in the galaxy.
Softman Take Over
Part three of the 3 part video series, Softman is now planting seeds to take over the world.