Softman is a project challenging the idea of masculinity. Inspired by Japanese commercials, this projects tackles this topic using absurd humor and bright colors. 

Part 1 introduces the world of Softman, including the brand. 

Softman Colonization

Part two of the 3 part video series. Softman spreads it's brand to other planets in the galaxy. 

Softman Take Over

Part three of the 3 part video series, Softman is now planting seeds to take over the world. 

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