Shinjuku Gyoen After Dark

Client: Nike Japan

Agency: Wieden+Kennedy Tokyo

Role: Motion Designer

CD: Hiroshi Kuyama

Art Director: Yohei Adachi

Designer: Eriko Wakabayashi

Nike held an athletic event called Shinjuku Gyoen After Dark at Shinjuku National Garden in Tokyo. Activities included running through a neon light track, group yoga sessions and other things. The event was advertised mainly through social media and more than 5,000 people showed up.

 

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